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Framework for Marketing Management, A (2nd Edition)
Philip Kotler
Edition: 2
Retail Price (not our price): $120.00
ISBN: 0131001175
ISBN-13: 9780131001176
Publication Date: 2002-11-11
Format: Paperback
Pages: 363


Editorial Reviews (supplied by Amazon.com):

1) Book Description
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.0 out of 5

1) Easy to follow   [Rating: 4 out of 5]
It has good review material, with clear concepts. I decided to keep it for future references.

2) Excellent condition - textbook with library binding   [Rating: 5 out of 5]
The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems.

3) It's good, but the discribution of it should be more specific   [Rating: 3 out of 5]
Actually, it's an international version.Therefore,the saler should mark this on his or her remarks.

4) A Framework for Marketing Management, Second Edition   [Rating: 2 out of 5]
I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened.

5) Great!   [Rating: 5 out of 5]
As always, College Books Direct delivered quickly, with no problems. Keep up the good work! You will continue to have my business.-J