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Advertising: Principles and Practice (6th Edition)
William D. Wells, John Burnett, Sandra Moriarty
Edition: 6
Retail Price (not our price): $149.35
ISBN: 0130477222
ISBN-13: 9780130477224
Publication Date: 2002-10-29
Format: Hardcover
Pages: 640


Editorial Reviews (supplied by Amazon.com):

1) Book Description
The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective—and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well. The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements. For those interested in effective advertising.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.5 out of 5

1) Advert   [Rating: 5 out of 5]
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.

2) Nice   [Rating: 4 out of 5]
I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.

3) easy guide for advertising students.   [Rating: 4 out of 5]
Every step expains the advertising basic component. It can help you understand the advertising.