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Contemporary Marketing
Louis E. Boone, David L. Kurtz
Edition: 12th
Retail Price (not our price): $202.95
ISBN: 0324236735
ISBN-13: 9780324236736
Publication Date: 2005-01-14
Format: Hardcover
Pages: 784


Editorial Reviews (supplied by Amazon.com):

1) Product Description
CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.0 out of 5

1) Marketing   [Rating: 4 out of 5]
This book was as good as the class I took. Take it how you want it, if you like marketing your prob going to like this book.