Books > Specialty Stores > Custom Stores > Archive > General > Business & Investing: General

	buying more than one thing? add to bookbag(uses Multi-Item Price Optimization™) ...or you can sell this book ...or set a price alert ...or intereact!

Global Business Today with CD and OLC premium card
Charles W. L. Hill
Edition: 4
ISBN: 0073191752
ISBN-13: 9780073191751
Publication Date: 2005-01-04
Format: Paperback
Pages: 611


Editorial Reviews (supplied by Amazon.com):

1) Product Description
Charles Hill’s Global Business Today, 4e (GBT) has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT’s concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 4e through a variety of real world examples and cases from small, medium, and large companies throughout the world

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 2.5 out of 5

1) Global Business   [Rating: 1 out of 5]
Well normally I would give it a much better review but I never got my product!!!

2) good book, I guess   [Rating: 3 out of 5]
I got this book cause it was cheaper to buy it from amazon than through the campus bookstore. I didn't care for content.

3) Deceived   [Rating: 1 out of 5]
The seller stated book was new. It had wear on it and the front page was cut out where the CD should have been. I was very dissappointed in the condition. It was too late to return it as class was starting. This is the only time I was ever disappointed. Usually extremely satisfied.

4) Good inexpensive text for International Business   [Rating: 5 out of 5]
I use this as a text for an undergrad capstone course in International Business Strategy. Hill is co-author of a fine Strategic Management text, and much of the treatment in that text is evident here. The underlying economic arguments for firm behavior in their international and global activities are well presented. I ask my students to look over the concepts presented in this text, and then apply them to HBS case studies we discuss together in class.Compared to alternative texts on interntional/global strategy from George Yip (Global Strategy 2/E), or either of two from Bartlett and Ghoshal (Managing across Borders, 2/E, or Multinational Management), this one is more digestible for undergrads (vs. the MBA or other grad level courses these other texts appear to be targeting). It also makes a nice text for Intro to International Business undergrad courses.If you can order the text without the CD-ROM (unless you want to assign an international business plan, of course), all the better.For an overview of IB with grounding in the economics/strategy vein, there are few better texts. This one is also better value for the money than most out there, which your students will thank you for.

5) Lack of recent data   [Rating: 3 out of 5]
The book covers nearly all subjects under globalization. In the first part, it describes the environment of global enterprise. In the second part, it discusses about strategies. The examples given in the book are good and specific for the subject. However they are not the recent ones. In such a fast growing business environment, the examples should be much more recent. The most recent ones are from 1994. For example it only covers Asian crisis in the postscript. Therefore I would recommend a book which has recent data and examples in it.