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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Philip R. Cateora, John Graham
Edition: 13
Retail Price (not our price): $182.50
ISBN: 0073080063
ISBN-13: 9780073080062
Publication Date: 2006-03-13
Format: Hardcover
Pages: 702

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Editorial Reviews (supplied by Amazon.com):

1) Product Description
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 3.5 out of 5

1) College Textbook [Rating: 5 out of 5]
This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.
2) This is my textbook [Rating: 4 out of 5]
I hope that it could help me to get a good result in this semester!
3) Very Good Text For MBA International Marketing Course [Rating: 4 out of 5]
I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.
4) Not as bad as others are saying! [Rating: 4 out of 5]
I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized. I especially liked the Country Notebook section in the back of the book. It was the perfect course-long project to apply the concepts and knowledge we learned about in class. I feel that this book is just about as good as an International Marketing MBA textbook can get!
5) Knowledgeable authors-boring writing [Rating: 3 out of 5]
I took an International Business class for my MBA. I read every chapter in this book. There was a lot of knowledge included but there is often too much wordy writing and the book drones on. The definitions need to be in the margins. The last chapters are more of a cross cultural study of doing business with Japanese. It was a boring read-but good before bedtime for those that do not fall asleep easily.

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