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intereact!Kenneth C. Laudon, Jane P. Laudon
Edition: 8
Retail Price (not our price): $149.35
ISBN: 0131014986
ISBN-13: 9780131014985
Publication Date: 2003-02-20
Format: Hardcover
Pages: 608
Editorial Reviews (supplied by Amazon.com):
1) Product Description
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success. Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered. An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.
Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 3.5 out of 5
1) Fine review [Rating: 4 out of 5]
This was a textbook in a MBA class. The whole book is a good review of MIS. Easy to follow and good source of information.2) It's a good online buying experience [Rating: 5 out of 5]
After I ordered the book, I got response form the seller. And I got the book in few days. I think it's a good online buying experience. Thank You!3) Writers must know the technology [Rating: 2 out of 5]
While studying for MBA, my course teacher suggested this book as text. After reading this book, I could not undertsnad why the book is still in market? It has so many technical mistakes. I am mentioning one here.The authors described "Star Topology" as: consists of a central computer connected to a number of smaller computers or terminals. Anybody having basic knowledge on computer networking will disagree with this definition. Actually the computers are connected to a hub or switch, not to a computer, and the computers need not to be 'smaller'.The definition of other network topologies are also flawed. At the end of section 'The Ring Network' the authors commented that: Both ring and bus topologies are used in local area networks (LANs)... Probably they want to say that Star topology is not used in LAN, but the fact is that most of LANs in today's world use Star topology.Definition of RAID (redundant array of inexpensive disks) is also confusing. The authors said that "more than hundred small disks" make RAID. Can't we make RAID with 3 or 5 disks?4) The book is not intuitive [Rating: 1 out of 5]
I am a computer programmer and had to use this book as a requirement for CIS class for my MBA degree. In my class I did not meet a single person who liked the book or found it satisfactory. I don't claim that I know everything about MIS. But the terms I knew are not explained well in the book. And it is very hard to understand terms I did not know. To illustrate my point, here is book's definition of the term `hypertext markup language (html)' - "Page description language for creating Web pages and other hypermedia documents." In my opinion you don't explain word `hypertext' with `hypermedia'. "Page description language for creating Web pages" doesn't sound intuitive either. Most of the definitions sound like that. The only positive thing was that Book Store gave me 50% of the book price back when I returned it.5) Case Study, How Can I get the answer? [Rating: 4 out of 5]
Hi, everybody!!! This book is the one, don't doubt it. Well, anybody know where i can get information about the cases studies, i would like compare my answers with a credible source.Well, thanks a lot.