Books > Specialty Stores > Custom Stores > Archive > General > Business & Investing: General

	buying more than one thing? add to bookbag(uses Multi-Item Price Optimization™) ...or you can sell this book ...or set a price alert ...or intereact!

Marketing: An Introduction (6th Edition)
Gary Armstrong, Philip Kotler
Edition: 6
Retail Price (not our price): $101.00
ISBN: 0130351334
ISBN-13: 9780130351333
Publication Date: 2002-02-21
Format: Paperback
Pages: 714


Editorial Reviews (supplied by Amazon.com):

1) Product Description
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 3.0 out of 5

1) always as a reference and as a guide   [Rating: 4 out of 5]
My Profile. 43 yo (and getting beter) beginer enterpreneurbeing in sales its easy to forget the big picture and jump to the marketing context frame, where sales is a thoughtout consecuencethis book is fundamental and complete for all this those issues you are faced to deal in your everyday life... I am focusing this review on those technical product and services taht do ot fit the mass marketing comcepts, still the fundamental are herepleanty of diagrams and case studies.

2) Confusing   [Rating: 1 out of 5]
I have been teaching second year university business students (4-year program) and for the past three semesters have been using this book (7the edition international). Hopefully, this will change soon. Although the examples are interesting and the illustrations are understandable, I found that it was very unhelpful of the text to keep writing things like "products and services" when I had just finsihed explaining that services are actually a type of product. Another similiar example was the use of "marketing and advertising". The lax use of terminology in a text which is supposed to be an introduction to the subject was surprising. After all, this is where they are supposed to learn the basics on which to build, and use of the correct terms is vital.

3) Relatively good textbook   [Rating: 4 out of 5]
Kotler and Armstrong always produce lucid, succinct books on Marketing and Marketing Management. As a lecturer in the Business/Management area, I use these books in the course of my work. The content is good, with a lot of diagrams and flow charts, and the case studies are many, which isn't a bad thing, as it puts some of the principles into a realistic context.As for being boring- well, it's a text book!!! I'm sure there will be an 'Idiot's Guide to Marketing' out soon, which may satisfy the more facile of readers.

4) You listed the wrong edition   [Rating: 1 out of 5]
The edition you sent me was the 6th edition, not the 7th. I think you need to clarify in the future on the exact edition, even if the SKU number is the same.

5) Marketing Book   [Rating: 4 out of 5]
This was a very good deal on a book that is in good condition. It would have been nice to know that it was the International Version, but it is the same quality as the US version, so this was not a problem.