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Marketing: An Introduction
Gary Armstrong, Philip Kotler
Edition: 8th
Retail Price (not our price): $153.33
ISBN: 0131865919
ISBN-13: 9780131865914
Publication Date: 2006-03-09
Format: Paperback
Pages: 656


Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 3.0 out of 5

1) How I am asked to review when I haven't even received   [Rating: 1 out of 5]
Look folks maybe this will get someones attention ... I have not yet received this items ... I would love to receive this item even though the class I was taking that needed this textbook will be over this week thank goodness they has online text from it because I still haven't received this item. S Amazon I can not say good things about you or your follow-up you passed the buck to the vendor that uses your name that was supposed to deliver this to me but they haven't even acknowledged any email from me via you yet ... but they were quick to process the payment so what is the deal here as far as I am concerned it is you Amazon that is responsible for this and you with the egg on the face ... so how about getting something done ... Jack Pickard

2) Great Condition   [Rating: 5 out of 5]
The book was almost brand new and the price was the lowest listed price. It was a great purchase.

3) Wrong Book....thanks!   [Rating: 1 out of 5]
Think twice about buying from this site. they gave me a different book than what I ordered. I had the ISBN number and all of the information for the book that I needed and bought it and they sent me the wrong edition. So just warning everyone!

4) Good but nothing special   [Rating: 4 out of 5]
I used this for a curriculum design class. It is very readable but not extrodinary. If you want to inspire your students, I would suggest augmenting it with selections from other books (popular books on consumer psychology,etc.) which is what I did. For a basic marketing class, it will be fine.

5) Received a different version!   [Rating: 1 out of 5]
The book was great, however, I received an instructor version of the book! Because of this, I wasn't able to take it to my school's bookstore as a buyback at the end of the quarter!