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Marketing Management (12th Edition) (Marketing Management)
Philip Kotler, Kevin Lane Keller
Edition: 12
Retail Price (not our price): $166.67
ISBN: 0131457578
ISBN-13: 9780131457577
Publication Date: 2006-01-01
Format: Hardcover
Pages: 816


Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.0 out of 5

1) this book sucks   [Rating: 1 out of 5]
this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

2) Tons of theoretical information   [Rating: 3 out of 5]
Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

3) Good   [Rating: 4 out of 5]
Nice but the main weakness stands on the delivery on time especially for outside Europe

4) Excellent Price   [Rating: 5 out of 5]
I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.

5) Marketing Management 12e   [Rating: 5 out of 5]
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.