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Principles of Marketing, 10th Edition
Philip Kotler, Gary Armstrong
Edition: 10th
Retail Price (not our price): $124.00
ISBN: 0131018612
ISBN-13: 9780131018617
Publication Date: 2003-03-03
Format: Hardcover
Pages: 768


Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.0 out of 5

1) Book   [Rating: 4 out of 5]
The book was in good condition but it was not a hard cover book as the ad said.

2) Principles of Marketing, 10th Edition   [Rating: 4 out of 5]
There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as in-depth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing. Unsurprisingly, he gives a good discussion of marketing on a global scale. Over all, Discussion is too lengthy but authors are good and their approach is reasonable as well. Authors approach situation to convince readers with appropriate theory and examples.- Good book but it requires lot of patience to go through it.

3) Covers a lot of ground   [Rating: 4 out of 5]
A timely update of Kotler's long running and successful book. There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background is marketing. Unsurprisingly, he gives a good discussion of marketing on a global scale. Increasingly cheaper communications costs, especially of course email and browsers, makes a global campaign affordable, even for mid range companies. With the huge US corporate scandals of 2002 and ongoing (Adelphia, Enron, WorldCom...), Kotler provides topical advice on social responsibility of a corporation, and of the importance of marketing ethics.