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Understanding Business
William G Nickels, James McHugh, Susan McHugh
Edition: 8
Retail Price (not our price): $164.75
ISBN: 007310597X
ISBN-13: 9780073105970
Publication Date: 2006-11-02
Format: Hardcover
Pages: 800


Editorial Reviews (supplied by Amazon.com):

1) Product Description
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 3.0 out of 5

1) Easy Reading   [Rating: 5 out of 5]
This book is very clear and easy to read. The definitions are highlighted and defined on the edges of the pages. Sections are divided well, and images captioned with relevant info. The book offers online quizzes and additional material to round out the learning experience. A good buy for Intro to Business courses.

2) Good Deal on the book I needed for class   [Rating: 5 out of 5]
Good book. Its what i needed for my business class, and I saved about $20 buying it online new, over buying it new at my colleges bookstore. Thanks Amazon!

3) Understanding Business   [Rating: 4 out of 5]
I received it fast and the sale was easy, but it wasn't in as high as condition as I would have liked. The cover was beat up along the bottom of the book.

4) Full of errors, incorrect grammar - another business textbook for the simpleminded   [Rating: 1 out of 5]
The authors call Hong Kong a "highly developed country with few natrual resources" while China is a less developed country with a great deal of natrual resources. For the price and edition number, both the authors and the editors should have caught that error - enough said.

5) BS   [Rating: 1 out of 5]
Another ripoff, make sure you order expedited shipping or the next edition may be out by the time you order this one. but don't be fooled there is a lot of great material in this new edition. A lot has changed in business in 2 years. Students: enjoy the book. Authors and publishers and dumb professors who keep using the new edition: enjoy screwing broke college students over. :)