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intereact!William G. Nickels
Edition: 6th
Retail Price (not our price): $115.05
ISBN: 0072499222
ISBN-13: 9780072499223
Publication Date: 2001-06-28
Format: Hardcover
Pages: 847
Editorial Reviews (supplied by Amazon.com):
1) Book Description
The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message – which includes the key elements of custom focus, technology, authorship, and package – has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan – with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resources, and PowerWeb, as well as other exciting instructor support tools. In addition to the eLearning Sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. Authorship = Credibility. No one can deny the unique perspective this Perfect Author Team has to offer. Bill Nickels is a 4-yr school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher; Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market. The Integrated Teaching and Learning System and the extensive supplementary package is unequaled in this package-intensive market.
Customer Reviews (supplied by Amazon.com):
Average Customer Rating: 4.0 out of 5
1) Something similar perhaps? [Rating: 5 out of 5]
Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd EditionWhen you seek to understand business, you can go with the long version or the short version. If you never had the financial side of a business explained to you before, you could consider "Business Basics Bestseller 1" as a 150 page starting point. This is not a suggestion that you substitute it for this book, just that you check it out as well. The BBB #1 book was written by a guy who teaches this stuff to everyone from shop floor employees to directors in companies. He's got a practical insight on how to get the right points across in a very entertaining way.BBB #1 will introduce you to the basics of business including the terms behind the numbers and where all the financial statements and formulas come from. That's a big help before you plow into a full-fledged business text. Search for "Business Basics Bestseller 1" and add it to your consideration. It can be one of your best investments. At less than 150 pages, you can enjoyably zip through it.2) Worthwhile elementary text. [Rating: 4 out of 5]
This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%".3) In great shape! [Rating: 5 out of 5]
When i recieved the book i recieved it very quickly and it was also in great condition! I am glad i waited those couple of days for this book instead of buying it from any bookstore! Thanks!4) Understanding Business with OLC PowerWeb Card and CD 7e [Rating: 5 out of 5]
This is a great book for the student studying Business, I can't beleive how well this book was put together.5) Book Review [Rating: 5 out of 5]
The text was in great condition and arrived earlier than expected. Thank you.