1) Product Description
ALEX 'HITCH' HITCHENS IS A TRUE URBAN MYTH - A LEGENDARY NEWYORK CITY 'DATE DOCTOR' WHO, FOR A FEE HAS HELPED HUNDREDS OF MEN WOO THE WOMEN OF THEIR DREAMS. THE ULTIMATE PROFESSIONALBACHELOR, HITCH DISCOVERS THAT ALL OF HIS TRIED & TRUE TRICKS OF THE TRADE ARE NO MATCH FOR SARA, THE ONE WOMAN HE TRULY LOVES

2) Amazon.com
Will Smith's easygoing charm makes Hitch the kind of pleasant, uplifting romantic comedy that you could recommend to almost anyone--especially if there's romance in the air. As suave Manhattan dating consultant Alex "Hitch" Hitchens, Smith plays up the smoother, sophisticated side of his established screen persona as he mentors a pudgy accountant (Kevin James) on the lessons of love. The joke, of course, is that Hitch's own love life is a mess, and as he coaches James toward romance with a rich, powerful, and seemingly inaccessible beauty named Allegra (Amber Valetta), he's trying too hard to impress a savvy gossip columnist (Eva Mendes) with whom he's fallen in love. Through mistaken identities and mismatched couples, director Andy Tennant brings the same light touch that made Drew Barrymore's Ever After so effortlessly engaging. As romantic comedies go, Hitch doesn't offer any big surprises, but as a date movie it gets the job done with amiable ease and style. --Jeff Shannon